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New Campaign Encourages Local Shopping, Fairbury NebraskaNew Campaign Encourages Local Shopping

November 2015 - As holiday shopping shifts into full gear, Fairbury’s residents are encouraged to shop locally for their Christmas gifts this year. A six-week marketing campaign entitled "The Shop Fairbury Challenge" is calling attention to more than 25 Fairbury businesses that offer uniquely local gifts and services during this year’s holiday season.

"For every $100 spent locally, $68 returns to the community," according to marketing specialist, Jenna Epp. Shopping locally supports local businesses who create jobs and contribute to the community, it’s schools, churches, and non-profits. "Local business owners know you, and you know them. Studies have shown that local businesses donate to community causes at more than twice the rate of chains or big box stores," Epp added.

Main Street Consulting Group of Fairbury has launched a campaign to bring local businesses and customers together using social media. "Daily posts on Fairbury Nebraska and Fairbury.com’s Facebook pages and Twitter feeds (@FairburyNE) alert customers of local offerings by reaching out to them right where they are, on their smartphones," according to owner, Julie Katz.  Online advertising on Fairbury.com and specially designed posters and window decals by graphic designer, Lena Garner help to bring it all together.

Shopping locally means there is something for everyone on your list, whether it’s a gift certificate to a local restaurant, hair salon or service provider, purchasing the latest electronic gadget or booking a DJ service for your next event. Fairbury businesses provide a wide variety to choose from.

Shopping locally isn’t something that is done just a Christmastime, but should be a habit that is exercised year round. Every item purchased locally helps to fix our streets, support our teachers, protect our firefighters, the list goes on and on.

For a complete list of Shop Fairbury Challenge Participants, log on to www.Fairbury.com and follow @FairburyNe on Twitter, #ShopFairburyChallenge

Shop Fairbury Challenge Participating Businesses, Fairbury Nebraska
 
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