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Frost Frolic

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Frost Frolic Holiday Market Turns 30 This Year
Frost Frolic Holiday Market will celebrate 30 years this Saturday, Nov. 7. Shoppers will find 65 vendors with 115 spaces set up at the Jefferson County Fairgrounds in the 4-H and Merchant’s buildings offering something for every visitor. Doors will open at 9 a.m. for customers and the event will wrap up at 3 p.m. Admission is $2 per person, but shoppers can take advantage of the 2-for-1 coupons in the Fairbury Journal-News also available on for a discount. The popular, Billy D’s will be available on-site for breakfast and lunch items with a small inside dining area.
Frost Frolic began in 1991 as a fundraiser for the Fairbury High School Journalism Department. That first year brought only 11 vendors, who filled the commons area at the school, according to founder Diane Schutt. Since that date, Frost Frolic has continued to grow and expand. In 2014, Frost Frolic became a fundraiser for the Bonham Theatre Project when Schutt retired from teaching. It moved to a bigger facility in 2017 at the Fairgrounds’ buildings. Frost Frolic Holiday Market is now sponsored by Homeless No More Cat Rescue.
“We’ve come a long way from our first year. I am proud of the popularity and longevity of this show,” Schutt added. “It’s still the same great show and one of southeast Nebraska’s biggest market. We draw a large crowd each year and are a highly anticipated event each year by the community and the outlying area,” Schutt said.
Special precautions have been taken because of COVID-19, this year so guests can expect to be safe. The number of vendors was downsized to allow more spaces between booths. Masks will be required at the market with hand sanitizer stations set up in both buildings. Shoppers are encouraged to remember social-distancing.

“We’ve tried really hard to make this a safe and fun event since the community enjoys it so much. We hope everyone will bear with us through the pandemic and will still shop and feel we have taken extra steps to insure everyone’s safety,” event chair Nels Sorensen said.

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